CLARK DENTAL

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During my time working at FMC I was in charge of create a new advertising campaign for one of our main clients Clark Dental. The brief was to replace all of the existing print and digital adverts with some their latest range of products in a minimalist/clinical. layout. The primary products they wanted to promote was a range of dental chairs and cabinetry. I was required to create realistic compositions with the photos adding the light and shadow as well as getting the scale correct. The final outcomes were to be used mainly in print publishing but these were resized and formatted for social media and other digital advertising.

Part of a re-design of all the print advertising for Clark Dental I was also given the task of retouching their old logo and updating print adverts to the clients specifications as well as use for the web and social media.

SOFTWARE: PHOTOSHOP | ILLUSTRATOR | INDESIGN

HARPER'S TRILOGY

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I was given a breief in my role at FMC to create a series of book covers for a trilogy of romance novels by one of our clients. The concept was for the book to appear almost like a gift box with the ribbon wrapped around the front and back covers and onto the spine as well as including a texture for the background as well using spot colour printing to give a raised surface to ribbon giving the overall design that extra dimension enhancing the overall final outcome. Although the novels were only to be sold to online retailers etc. I have also created some point of sale assets for marketing purposes and to show to the client how would the product would look on a display.

SOFTWARE: Photoshop | InDesign

THE HUDDLE

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One of the projects I currently worked on at Players Publishing and also redesigned for the start of 2023 was The Huddle video channel both for the European audience (yellow) as well as American (blue) which are a continuing series of videos on a range of subjects within the Gambling Industry. There are also a range of campaign adverts for both print and digital. The new design was both update the video to a more modern and clean design and the promotional adverts are designed in a way in which the headshots are contiually updated so to always look slightly different.

SOFTWARE: PHOTOSHOP | ILLUSTRATOR | AFTER EFFECTS | MEDIA ENCODER | PREMIERE PRO

#RETROGAMING

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This Twitter campaign was one of this years DA&D competition aimed at the online community for retro gaming aimed at the 18-37 age group the aim was to design a simple online pr campaign without a large budget. Using an appropriate style of 8-bit artwork to create a print banner as well as animated Gif banners, HTML Emails and web landing pages which can be used in associated magazines as wells other social media sites and through email marketing to create a bigger awareness of an already large online community.

SOFTWARE: AFTER EFFECTS | MEDIA ENCODER | ILLUSTRATOR

GLOBAL GAMING AWARDS LONDON

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The Global Gaming awards London 22/23 was one of three events corporate events projects I worked on at Players Publishing which consisted of a campaign of both digital and print assets of for a range of channels made up of printed adverts, invites, large format event graphics, advertising and editorial content. The digital content was be up animated adverts for social media and the company website as well as digital newsletters and video interviews of the award winners.

Another format was creating the vector files for the glass trophy etchings. The branding was targeted towards the corporate B2B Events sector so there were a lot of fixed branding guidelines for example how the logo could be used and displayed. In 2022/23 in which I worked on the project the event was hosted at the Hippodrome Casino.

FOR MORE INFO VISIT WWW.GLOBALGAMINGAWARDS.COM

SOFTWARE: ILLUSTRATOR | PHOTOSHOP | AFTER EFFECTS | MEDIA ENCODER | PREMIERE PRO | INDESIGN | DIMENSION

2023 UPDATED

CLIMATE CHANGE POSTERS (WARNING/WARMING)

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Designed for a 2018 poster competition on climate change posted by Segunda LLamada the only restriction on the brief was the final outcome was to be primarily monotone so I only included one area of colour to draw the eye, the rest of the design was made black and white to give a bleak impression.

SOFTWARE: PHOTOSHOP | ILLUSTRATOR

DENTISTRY PUBLICATIONS

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One of the tasks I was responsibe for when working at FMC was the range of dentistry magazines I worked on. There were a range of different features namely ranging from product reviews, dental practice refurbishments/interior design, interviews, news and advertorial features which ranged in different layouts, typefaces and brand guidelines which had to be followed across all publications all while keeping each layout consistent yet individual and contemporary.

SOFTWARE: PHOTOSHOP | ILLUSTRATOR | INDESIGN

TECH TYPEFACE

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Designed as a futuristic typeface the aim was to make the design look as modern as possible and using a sans serif typeface was one of the ways I made this work. Also making the characters a light variation, including bevels, curves and removing letter segments without making the design too abstract keeping it easily readable.

SOFTWARE: ILLUSTRATOR

STEAMPUNK TYPEFACE

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This typeface was created as part of my end of year exhibition in my third year of university. The brief was to take an aspect from all of the projects that had been worked on for that year and create a show piece for the exhibition. What I did was take what was originally only a few letters that had been created for an art poster. I then used a standard sans-serif font and made my own guidelines and then added the extra elements for the aesthetics. The final output was an original typeface design with a steampunk/retro futurist style. The display was a single A0 glossy UV print with a portrait orientation which was suspended on wire at the exhibition.

SOFTWARE: ILLUSTRATOR | PHOTOSHOP

SMI PODCAST

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Using the branding from the recently relaunched Ship Management International in 2025 I needed to redesign and update the workflow for the SMI Podcasts as well as improving the presentation, audio quality (Riverside) recording and increasing audience coverage through new media channels.

I also needed to create campaign content using both print adverts and short form videos to increase brand awareness and coverage.

SOFTWARE: PHOTOSHOP | AUDITION | RIVERSIDE | AFTER EFFECTS | MEDIA ENCODER | PREMIERE PRO

London International Shipping Week 25

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One of my main responibilities at Elaborate is managing all the video content and motion design one of the main events is the bi-annual London International Shipping Week. 2025 now being the second time for me working on the event I would be responsible for designing the video templates, editing, uploading and the recording using our platforms to create everything from 1-2-1 interviews for video and audio podcasts, promotional adverts for other products including radio and using promotional shorts to increase traffic through social media channels and the main website.

All of the content had to keep the main brand colours and incorporate the sponsorship logos and relevant background audio while keeping to a corporate presentation. One of the main issues to improve on was video quality and by using a new platform to record the content (Riverside) replacing Zoom allowed for better quality recording of content by which uses local device recording and then uploaded over traditional wifi recording.

SOFTWARE: PHOTOSHOP | AUDITION | RIVERSIDE | AFTER EFFECTS | MEDIA ENCODER | PREMIERE PRO

MARITIME LONDON

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I was tasked while working at Elaborate with putting together a series of testimonial videos to be distributed among the Maritime London corporate membership. I needed to keep the layout simple and within some basic guidelines. Other things to consider would be the intro/outro so the whole video doesn't begin and end abruptly, background and intro music, fonts and some visual references representing London. A specific requirement of the contributors was to keep the testimonials within a few minutes and interlinked with short transition clips inbetween to give more variation. The final outcome is a clean/corporate short film which despite a lot of different elements, contributions and liasing with different people it was quite a straightforward project which came together quite well.

SOFTWARE: PHOTOSHOP | AFTER EFFECTS | MEDIA ENCODER | PREMIERE PRO

GLOBAL GAMING AWARDS ASIA 2022

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One of the newest products I solely worked on is the Global Gaming Awards Asia debuting for the first time in 2022. Being a completely new digital awards event the focus was on social media marketing and video animation for the categories. All the category videos were made to go together as one continuous live-stream but would also include sponsorship adverts in between categories as well as loops to allow time for announcements with the live-stream being held in Macau.

FOR MORE INFO VISIT GLOBAL GAMING AWARDS

SOFTWARE: ILLUSTRATOR | AFTER EFFECTS | MEDIA ENCODER | PREMIERE PRO | DIMENSION

The Ship Supplier

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I was tasked with rebuilding the whole website for The Ship Supplier from the ground up. The old site had become dated with broken components and needed a full refresh. The design had to be kept simple and user friendly and aimed at a corporate audience. I also had to keep a few things in mind when designing the UI. The colour scheme needed to be simple to match the branding colour scheme, a simple UI almost like a news site with some extra compents to also modernise it and also to add some to functionality for usability. This included making it mobile responsive, adding a contact form, connecting it to social media channels and adding a digital flipbook for the digital magazines all of which didn't exist in the previouse website

The final outcome both fixes all of these issues as well as giving the website a new clean aesthetic adding new elements like home page videos and transition in image galleries to help set the design off to prevent it looking plain.

VISIT THE LIVE WEBSITE WWW.THESHIPSUPPLIER.COM

SOFTWARE: HTML | CSS | JAVASCRIPT | VISUAL STUDIO CODE | PHOTOSHOP | AFTER EFFECTS

SOLICE.EU

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Working with a former colleague I was asked to build a wordpress site for a rehab company based in spain and was created by using a standard template and the assets (text and images) were then supplied to me to put the project together with the final outcome being a fully responsive website working accross all devices.

SOFTWARE: WORDPRESS | Photoshop

GLOBAL GAMING AWARDS TROPHIES

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As part of working on the Global Gaming Awards, the glass trophies that are given away at the events made up a big part of the overall marketing prior to this a simple 3D model in Dimension was used for all the graphics, social media, advertising and point of sale. This separate project was made in order to give more control and options over the angle, lighting and even 3D video as well as just being a big improvement over the previous graphics.

SOFTWARE: Blender